The tumultuous 2020 goes to its end and Gimi looking back with both pride and fascination on the past year. That Gimi, as a small Swedish startup, has made impression and created impact in both the Nordics and the Baltics is, to say the least, admirable. And after more than five years of intensive work, the long-awaited reward finally arrives - Mastercard nominate Gimi as the most promising fintech company in the Nordics and Baltics!

On September 17, Gimi lectured for Finansinspektionen's network Gilla Din Ekonomi on the theme ‘How to teach children about money without “money”?’. The network, consisting of 90 different authorities, organizations and companies, had the opportunity to listen to Gimi's CEO Philip Haglund who in his presentation answered the question: Will the next generation be financially illiterate? Gimi also participated in a subsequent panel discussion together with Swedbank and The Royal Coin Cabinet where the network was allowed to ask questions related to children and money. The main question for the panel was 'Who is responsible for teaching our children about money?', which we would like to answer in this blog post.

The combination of solid research on the one hand and smart technology on the other is what drives Agata Janiszewska forward. Being able to work with a digital resource that supply financial education therefore feels spot on and has been her dream since day one of her cognitive science education. Agata, Gimi's latest shooting star, is a cognitive scientist with a cutting edge competence in digital didactics on a mission to take Gimi's financial education to a whole new level!

In Gimi's new update, the children get a visualization of their money for the first time, the parents get a brand new home screen with a crystal clear overview and the Piggy-bot takes over cyberspace with jetpacks, cool gadgets and awesome effects. Join Gimi's latest release where heavy financial facts have been transformed into gamified effects and where Gimi reaches new heights in terms of financial education.

What happened? When did the little baby which fell asleep with the pacifier in its mouth become an independent individual with its own thoughts, feelings and behaviors?

Looking at your child and realizing how the years have gone too fast arouses strong feelings in most parents, to say the least. A wave of sentimentality and at the same time an enormous joy, pride and fascination. This joy and pride is exactly what we will focus on in this blog post as we describe how you can be involved, have control and at the same time let the child develop to become more independent in the right way.

Simplistically ‘Piggy’ is a pig who you can find inside the Gimi app, who is every child's best friend and money mentor. Yes, that's the very short version of who the famous ‘Piggy’ is, but why does the digital pixel pig exist and how will ‘Piggy’ help your child with their financial education in the Gimi app?

Keep reading to gain tips and advice on how you as a parent or child supporter can use Gimi’s own Piggy and Piggy’s tricks to give your child the best conditions for financial education.

Teaching children about money is about understanding how children acquire knowledge, how they value it and how they become motivated to learn more. This is something that educators have a solid understanding of and as a parent it can sometimes feel unfair to bear all the financial education responsibility itself. As a pillar and guide, we at Gimi want to help you in any way we can with this issue. In this blog post, you will receive three important building blocks on exactly how you can teach your child about money. We hope that it will facilitate your family and that you will gain an understanding of the importance of practical exercise, praise and inner motivation for your children. Good luck!

Step-parents, single parents, guardians, relatives... the list can be long when it comes to talking about people who may be involved in a child's financial education. Of course, Gimi has taken this into account and has solutions regardless of your family constellation.

We want the child's real life to be reflected inside the Gimi app. That financial education merges, as best as it can, with the life the child lives in everyday life. It should therefore not matter if the child 'only' has an individual guardian, if there are four parents or if grandparent is included in the closest family. Gimi is for you. Therefore, in this blog post you will get a full guide on how you can use Gimi in the best way.

Renewing and clearing up is important but the same also goes for preservation and development too. At Gimi, we love just that and we strive to improve the Gimi app every day, year-round for our customers. Some things require longer time and more work, while others can be fixed in a few days. In this blog post we will go through the latest updates in the app and also give you a taste of what's coming soon. The blog will be updated frequently so that you always can keep track of what's new. So here we go!

The financial literacy of children and young people is well below the level we should be hoping for. At the same time, society is encouraging us to take a higher responsibility and make more decisions about our private finances.

But what does this mean for the children and young people growing up today and how can we best support them?

In this blog post you will learn the teacher Erik Wennstam's view of the current situation. Erik, who took matters into his own hands and wrote the book ‘Du och Dina Pengar’ (‘You and Your Money’), is driven by democratizing financial understanding and aims to provide children and young people with the conditions they need to become financially independent.

Midsummer is just around the corner, as well as the summer and holiday season! This year, many plans will have probably been revised or even cancelled, while others may have been added. Regardless of how it looks for you, it is always nice to set a benchmark for what you want to get out of your holidays.

So what is your family's goal for summer 2020?

If your goal is to let the children return back to school with economic literacy, you are in the right place! In this blog you’ll find five super easy and fun tips for how to maximize both midsummer and the opportunity to learn about money!

Giving children a good financial education and making private economy a natural part of everyday life isn’t just something that Lofsan advocates but is also something she is very good at.

In this blog we share our recent interview with Lovisa Sandström where she tells us her best tricks to making everyday life go smoothly without jeopardizing exercise, homework, house chores or quality time with the family!

The proportion of young people applying for debt relief has doubled in the past year. The statistics from Kronofogden show a comparison between January - May 2019 and January - May 2020, where the younger generation is a major risk factor.

"If you do not help these people now, there is an obvious risk that they will eventually become highly current as customers at Kronofogden and for debt restructuring. And of course we do not want to",
says Per-Olof Lindh, unit manager at Kronofogden

Overflowing laundry baskets, meal planning and cooking, a flower bed full of weeds and a constant mountain of dishes in the sink. This is a common and probably very familiar daily routine of many families. And at Gimi, we understand that and we want to help ease the load. To help our community of parents we have made a super-smart weekly calendar to give you easy inspiration and a clear guide for what the children could help with and when!

With Gimi's calendar, the chores start to become routine, the children receive a financial education and you as a supporter get free tips for how to use Gimi in the best way possible. Read the entire blog or just add the calendar events. We will let you know what to do and when to do it, you can just sit back and relax!

Celebrating a birthday as a child means so much more than just cake, presents and parties.
Turning a year older is a symbol of maturity which unlocks new opportunities to enter the grown-up world. These opportunities are evident and are about, for example, being able to go to the cinema without parents, allowed to be home alone when you are sick, and allowed to work for other people than your family. Becoming a year older is therefore an opportunity for increased responsibility and a higher independence too. Children's birthday presents follow this same pattern by confirming the new responsibilities.

But can you and should you give financial literacy as a birthday gift? Find out in this post.

Ice cream and the summer holidays go safely hand in hand. To many children, having a daily ice cream is just as an obvious combination as taking a swim as soon as the water is warm enough. Perhaps something which is not as obvious is how much money this daily ice cream costs. The average summer holiday ice cream consumption for a family results in an expense of several thousand SEK which is probably nothing which children would usually reflect on, nor anything that the parents spend time thinking of until after the summer has finished.

… but stay calm, there are solutions that allow you to both enjoy the wonderful frozen stick and at the same time stick to your holiday budget. Let's teach our children about money and budget in a fun and engaging way - Keep reading for Gimi’s ice cream quiz!

Giving your child weekly or monthly pocket money is a great way of teaching them how to manage their own money and understand finances in a better way. In combination with creating chores to physically earn the money sets a good foundation to work from.

With the school holidays nearing, this blog will give you a 5-step guide on how to manage summer holiday finances as a family and give your child the opportunity to gain a financial understanding by creating savings goals and a chores roadmap to hit them too!

Changing how we travel, recycling more and introducing vegetarianism into our lives are all aspects which young people are well aware of. If there are any who drive the topic of improved environmental policy, it is this group of people and we should be proud of their incredible engagement. The fact that children and young people want to make a positive difference is clear and it is therefore up to us as adults to support and help them in this mission.
In this blog post we will focus on how Gimi can help to contribute. It's about giving inspiration to UN's global goal nr. 12 - responsible consumption and production.

We already know that the children and youth of today are a digital generation. We also know that they like sweets and snacks, I mean which young people don’t? But how much money they spend on their digital interests and their sweet cravings is probably something which many people are unaware of, especially in relation to other children's spending.

In this blog we have used exclusive anonymised data from the Gimi app to unveil how often, how much and on what exactly children in Sweden spend their money on today.

Many parents wonder when a child is truly ready for their own card. The questions are usually around what age a child should go from cash to digital money, or perhaps how to decide whether a child is mature enough to take their own financial responsibility.

So, keep calm help is on hand from the Gimi team... In this blog, we discuss approaching this subject in a simple way and we have created some handy guidelines for you to rely on.